Venture Concept No. 2

Opportunity

The opportunity for my customers is to be able to utilize a familiar “social-media feeling” application that allows them to share their ideas, concerns, and updates regarding the fitness community and its many facets. These faces can include personal progress and hardships, useful or defunct equipment and programs, or opinions/scientific reasonings for certain diets and lifestyles. This application is meant to encourage open discussion for these clients in a safe manner with secured content and easy-to-use market features that allows them to create a “safe space” for a fitness lifestyle without having to navigate pages of websites that could offer malicious items or opportunities.

Innovation

The innovation behind this application is that there is no other large-scale social-media application that relates to fitness! This allows the application to “run on its own” and gives freedom for development that most applications don’t have. Due to the application being advertise as a social media app, this allows development of new features and buzzwords that can become signature to the application and can cause great excitement with investors who may be interested in the prospect of developing new territory.

Venture Concept

The venture concept of the application is simple. Money and knowledge are required to create an initial basis of an application and website that offers sign-up, log-in, and safety features for users to create an account base. The monetary base is actually set up nicely for a beginning startup. The primary use for it would rely on programming and technological skills to be hired. Although the application would initially be free to use, and product brands and companies would be reached out to in order to market their products on the site/within the application, I have come to a consensus that I’d like to add pay-to-use services as well. Eventually, more pay-to-use program features would be added in order to facilitate site traffic and generate revenue.

Most important resource?

The most important resource I currently have in my hands is a second interested developer who has programming knowledge. Due to not having much of this knowledge myself, this allows the other developer to focus on the physical manifestation of the app while I can focus on the marketing and advertising aspects.

What’s next for the venture?

Physical development of the application is needed next. A basic template was created and would just need to be tested through programs. Additional aspects of the application will be added in and placed through a testing phase that will be modified by me and the other developer.

What’s next for you?

Personally, I am looking towards testing and developing the application itself.

Looking at the feedback I received, there was not much to work around. However, some self-reflection and confidence I received from a positive comment was helpful as it allowed me to understand that I was headed in the right direction. Emphasis was placed on my resource of having an application developer which I agree is the best plan of action for me at the moment.

When looking back on my venture concept, I believe that not much has changed besides the area of development. I have moved on from initial planning to actual testing which is exciting and interesting to see developed.