Venture Concept No. 1 - FitIn

Opportunity

The opportunity for my customers is to be able to utilize a familiar “social-media feeling” application that allows them to share their ideas, concerns, and updates regarding the fitness community and its many facets. These faces can include personal progress and hardships, useful or defunct equipment and programs, or opinions/scientific reasonings for certain diets and lifestyles. This application is meant to encourage open discussion for these clients in a safe manner with secured content and easy-to-use market features that allows them to create a “safe space” for a fitness lifestyle without having to navigate pages of websites that could offer malicious items or opportunities.

Innovation

The innovation behind this application is that there is no other large-scale social-media application that relates to fitness! This allows the application to “run on its own” and gives freedom for development that most applications don’t have. Due to the application being advertise as a social media app, this allows development of new features and buzzwords that can become signature to the application and can cause great excitement with investors who may be interested in the prospect of developing new territory.

Venture Concept

The venture concept of the application is simple. Money and knowledge are required to create an initial basis of an application and website that offers sign-up, log-in, and safety features for users to create an account base. The application would initially be free to use, and product brands and companies would be reached out to in order to market their products on the site/within the application. Eventually, more pay-to-use program features would be added in order to facilitate site traffic.

Most important resource?

The most important resource I currently have in my hands is a second interested developer who has programming knowledge. Due to not having much of this knowledge myself, this allows the other developer to focus on the physical manifestation of the app while I can focus on the marketing and advertising aspects.

What’s next for the venture?

Physical development of the application is needed next. Once a basic template can be created with the ideas planned out, a rough draft can be shown to our connections who can give us feedback on what should be changed or kept.

What’s next for you?

Personally, I will be looking forward to thinking of companies to reach out to and ways to market the application itself.