The book I chose was “The Art of
Social Media: Power Tips for Power Users” by Guy Kawasaki
The
general theme of the book was how to utilize your social media presence in a
positive, engaging, and even profitable manner. Guy Kawasaki traveled the world
spreading marketing for Apple and his networking ability gained a large and
loyal fanbase that allowed the marketing to be done for him. His ability to
utilize social media as a tool to promote items came down to three main
principles; to treat your social media with professionalism, to provide content
that people crave to see, and to cross-promote yourself.
If I
were to design an exercise for the class based around the book, it would be to
set a target amount of followers to gain by the end of a semester on various
social media platforms, as well as creating videos that follow the principles that
Guy set forth.
The
biggest “aha” moment I had while reading was that social media must be seen as
a business if attempting to promote one’s personal brand. Many times, people
take social media into their owns hands by posting only what THEY want to do rather
than what OTHERS want. The book stressed to find a balance, which is positive
for both the creator and the audience as it reduces burnout and satisfies
consumer needs.
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