I am student with a love for fitness. I love the concept of
intersecting aspects of fitness with social media, marketing, and ease-to-use
accessibility. I have the ability to speak, influence, and interact with others
along with a forward presence to teach and lead. I am familiar with exercise
science and physiology and am able to maintain knowledge of videography,
marketing, and social media trends. I have experience with organization,
planning, design, and scheduling; skills I have acquired through personal
interest and work positions. I see this business as a creative part of my life
where I can express a passion through a career path.
I am offering a
free-to-use platform, FitIn. This application has optional paid features that
allows people from all walks of life to express their fitness goals, stories,
and plans within a focused community. This community would be an online
experience available through a provided website and mobile application.
Additionally, an online marketplace with available services and goods would be
provided through the application. This marketplace would feature prominent
brands and goods well-known to amateur and professional fitness enthusiasts
alike. For the social media platform, the ability to post statements, pictures,
videos, and other relative media would be encouraged. The ability to add
friends and join groups would be additional promoted features.
I am offering this application
to men and women, typically aged 16-50, who share an enthusiasm for fitness.
These people would be fluent in social media use and would hopefully be open
and vulnerable enough to share personal thoughts and ideas. The application
would also be aimed towards professional athletes and brands to encourage
adoption and innovation for these markets.
People would care about
this application due to information and questions relating to fitness being
scarce and secularized. This application would aim to bring in all aspects of
training, whether it be football or CrossFit, and have a holistic fitness
platform. Ads would be catered towards search keywords and interests that can
be tailored by the user and allows creative freedom for people to express their
thoughts in a controlled environment not offered by other current applications.
My idea is set apart by
its innovation and creativity along with my passion. No other large-scale
social media application exists on the market with a fitness basis, as many of
these fitness-related discussions occur on forum boards on related websites.
This allows the application its freedom to see what ideas work and what do not.
I think the idea for the
application has solid interest and would encourage many people to join and
participate in. I think that the weaker parts of my idea include retaining
interest, maintaining monetary value and flow for the company, and coding as
concrete ideas have not been made for these concepts yet.
Regarding feedback for
this assignment, much of it was encouraging me to mix my passion with the idea,
allowing me to think of new concepts, and to encourage diverse options with my
platform which emphasized my idea of a marketplace and social media platform to
coexist. I appreciated my classmates’ encouragements to stay confident with my
idea and mix it with my creativity.
I think you have put a lot of thought into your second idea napkin. I think fitness enthusiasts would use and enjoy the social media aspect of the app so they can share their experiences and their success stories. They will also be able to ask other fitness enthusiasts any questions they may have. Your addition of an online marketplace with available services and goods on the app is great, and will add to its use and popularity.
ReplyDeleteHey Adam,
ReplyDeleteI see your idea happening everyday in a subset of the people I follow on social media. Most of it revolves around braggadocio but after reading your idea napkin, I wonder how much constructive content is being shared on blogs and other websites that would be included in a more fitness based platform. We have all seen the bathroom flexing photos through a dirty mirror, or the gym flex photos. Those could be viewed as constructive in how they might inspire and unfit person to start working out. But I wonder how the posts would look when they are shared with a crowd who wants to see content like flexing muscle dudes along with some good fitness knowledge.
I am interested in how you're planning the platform. Photos and 160 word limits. Links in posts or in Bios. Or will it be unlike the other platforms completely.