The book I chose was “Cognitive
Surplus” by Clay Shirky.
The general theme of the book was
how technology affects the distribution of knowledge throughout the world. It
made sense as it allowed a general perspective of how technology helps facilitate
knowledge through various applications, websites, and social media. This was
especially true through our class at technology and lectures available online
through ENT3003 allows a database of knowledge that was previously unavailable
to older generations.
If I were to design an exercise for
the class based around the book, it would be involving a poll based around
different social media outlets. I’d use these outlets to see which platform
gathers more responses and to see if they are consistent across platforms.
Different platforms may gather different answers depending on the usage of the
application and the age groups/demographics the questions are based around.
The biggest “aha” moment I had
while reading was that social media affects people in different ways. When
discussing that it has a more “revealing” effect rather than a “consumption
effect, it made sense as everyone uses social media to discuss different
topics. Even though one topic may seem useless to one person, it does not mean
that it is useless to another person.
Thanks for sharing about the book, "Cognitive Surplus" by Clay Shirky. It sounds like it covers some good information that is relevant to this class. Technology is definitely a driving force in any business and entrepreneurship today. I think your idea of doing a survey of various social media sites to see which one best markets certain products is very good. It would help us to know which site or sites are best to market our own entrepreneur idea.
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