Opportunity
The opportunity for my customers is to be able to utilize a
familiar “social-media feeling” application that allows them to share their
ideas, concerns, and updates regarding the fitness community and its many
facets. These faces can include personal progress and hardships, useful or
defunct equipment and programs, or opinions/scientific reasonings for certain
diets and lifestyles. This application is meant to encourage open discussion
for these clients in a safe manner with secured content and easy-to-use market
features that allows them to create a “safe space” for a fitness lifestyle
without having to navigate pages of websites that could offer malicious items
or opportunities.
Innovation
The innovation behind this application is that there is no
other large-scale social-media application that relates to fitness! This allows
the application to “run on its own” and gives freedom for development that most
applications don’t have. Due to the application being advertise as a social media
app, this allows development of new features and buzzwords that can become
signature to the application and can cause great excitement with investors who
may be interested in the prospect of developing new territory.
Venture Concept
The venture concept of the application is simple. Money and
knowledge are required to create an initial basis of an application and website
that offers sign-up, log-in, and safety features for users to create an account
base. The monetary base is actually set up nicely for a beginning startup. The
primary use for it would rely on programming and technological skills to be
hired. Although the application would initially be free to use, and product
brands and companies would be reached out to in order to market their products
on the site/within the application, I have come to a consensus that I’d like to
add pay-to-use services as well. Eventually, more pay-to-use program features
would be added in order to facilitate site traffic and generate revenue.
Most important
resource?
The most important resource I currently have in my hands is
a second interested developer who has programming knowledge. Due to not having
much of this knowledge myself, this allows the other developer to focus on the
physical manifestation of the app while I can focus on the marketing and
advertising aspects.
What’s next for
the venture?
Physical development of the application is needed next. A
basic template was created and would just need to be tested through programs.
Additional aspects of the application will be added in and placed through a
testing phase that will be modified by me and the other developer.
What’s next for
you?
Personally, I am looking towards testing and developing the
application itself.
Looking at the feedback I received, there was not much to
work around. However, some self-reflection and confidence I received from a
positive comment was helpful as it allowed me to understand that I was headed
in the right direction. Emphasis was placed on my resource of having an
application developer which I agree is the best plan of action for me at the
moment.
When looking back on my venture concept, I
believe that not much has changed besides the area of development. I have moved
on from initial planning to actual testing which is exciting and interesting to
see developed.
