Idea Napkin No. 1

WHO I AM: I am a lifestyle and travel enthusiast. I love seeing new things and coming up with ideas that can create new lifestyles and adventures. My hobbies include traveling, fitness, and cooking which can translate into “talents”. I aspire to be a small business owner that has enough time and function to meet and connect with others while cultivating personal wealth and success. I can see my business idea as a functional part of my life that allows me to take my creativity to another level within an expanding market.

WHAT DO I OFFER: I am offering a service/mobile application called FitIN. The goal of the application is to encourage amateur fitness enthusiasts, professional brands, and fitness marketers a business/social platform to share and promote fitness and health-related products and services. Profiles can be made in order to share updates, track goals, and provide feedback to friends and connections through the application. Professional brands and coaches will have opportunities to reach out to promote their products/services while internal moderating procedures are utilized to ensure fitness/health related content is being posted.

WHO THE CLIENTS ARE: The people I am offering this service to revolves around amateur fitness enthusiasts and coaches. Professional brands, coaches, and social media platforms would be a secondary aim to promote funding for the application and name recognition. These people often do not have a support group when starting on a lifestyle of fitness. With the ability to connect to others, this application could change that! These consumers would primarily be targeted at ages of 16-50+ and multiple exercise routines and lifestyles are encouraged.

WHY SHOULD THEY PAY: I would intend to use the primary social media aspect of the application as a free-to-use platform. This is primarily to encourage initial use of the application and to create a solid consumer base. Other services would be offered such as one-on-one online coaching, nutritional plans, and product purchases that would be either offered as initial fees or sponsored through advertising costs of premium brands. This is to create a central application that people of all sorts of fitness lifestyles could see themselves participating.

WHAT SETS ME APART: I have the initial idea and the basic structure of what my business would function as an application. Although I do not have the technical resources, I do have valuable knowledge of fitness industry knowledge and trends and how to connect and communicate with people; which is the primary function of the application.

REFLECTION: I believe my business idea is solid, but slightly naive. I would have to perform a tremendous amount of networking and crowdfunding in order to lift it off the ground, but I feel as if the idea has demand. I think I would need to solidify the products and services that my application would offer and think of a primary source of funding through initial launch that would cause the application to be sustainable from the get-go. I would also need to acquire initial programming knowledge to understand how the application can function and run smoothly.